Founder 100 applications are open. Applying joins the queue—it does not reserve a place. How it works →

The business of wellbeing, in motion

One platform for your business. One app your clients keep.

Manage clients, bookings, programmes, check-ins and conversations from web or mobile. Clients use Fitterly free and can connect with each independent professional they choose.

Start free See Fitterly in action
Two clients freeNo card requiredIndependent by design
Real Fitterly workspace
The Fitterly professional Today workspace showing clients, bookings and daily business activity
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Good morning

Jamie

ProgrammeBookCheck-inMessage
Up nextComplete your weekly check-in
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Free to startThe complete platform for two active clients.
Clients never payOne free account across their professionals.
Web + mobileBuilt for work in the studio or on the move.
Independent by designOne focused business account per practitioner.
One client identityRelationships stay separate and permissioned.

A working day in Fitterly

Less admin between the work that matters.

Fitterly brings the everyday flow together, so information does not disappear between a diary, a message thread and a spreadsheet.

01
See today clearlyAppointments, requests and work needing attention.
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02
Open one client recordDetails, relationships, bookings and coaching history.
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03
Confirm the appointmentLive availability and properly structured booking details.
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04
Keep the conversation movingFast messaging on web and mobile.
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05
Deliver the next stepA programme, workout, task or check-in.
✓
Fitterly professional dashboard with daily schedule, client activity and quick actions

Current Fitterly demonstration interface · fictional data

Two experiences · one platform

Depth for the business. Simplicity for the client.

The same Fitterly system adapts around the person using it. Professionals get operational depth; clients get one clear place for the work they are doing.

Professional workspace

Run the business from wherever work happens.

Use the web interface for a wide operational view and the mobile app when the day is moving. Professional mobile is designed toward full functional parity, not as a reduced companion.

Clients + relationshipsCalendar + availabilityProgrammes + check-insInstant messaging
Client experience

One free account for every professional they work with.

Bookings, messages, programmes and tasks stay easy to reach. If a client adds a Pilates teacher or changes trainer, their Fitterly identity remains theirs.

Free for every clientWeb + mobile accessMultiple professionalsClear permissions
A client speaking with two wellbeing professionals in a bright movement studioOne person may train, practise Pilates and receive nutrition support—without managing three disconnected apps.

Designed for real relationships

Connected for the client. Separate where privacy matters.

A client can work with several independent professionals across completely separate businesses. Fitterly keeps access deliberate instead of merging private records behind the scenes.

01

The client keeps one identityNo duplicate account every time a professional changes.

02

Each business controls its own recordsNotes and service history do not automatically cross organisations.

03

Privacy stays intactNothing crosses between practitioner businesses automatically.

Built beyond one profession

Whatever your way of helping people move and feel better.

A personal trainer coaching a client through a strength exercise
MOVE
Personal trainingProgrammes, sessions, progress and everyday coaching.
A Pilates instructor coaching a client on a reformer
RESTORE
Pilates + yogaAppointments, plans, tasks and client communication.
A bodywork professional supporting a client during a recovery session
RECOVER
Massage + bodyworkServices, availability, treatment bookings and follow-up.
A nutrition professional preparing a healthy meal with a client
FUEL
Nutrition supportFood logs, meal planning and professional-led recipe tools.
A breathwork practitioner leading clients through a guided session
RESET
Breathwork + meditationSessions, recurring availability and supportive follow-up.

Honest early access

Working foundations now. A much bigger platform ahead.

Available in early access

  • Structured client records and invitations
  • Independent practitioner business accounts
  • Services, availability and live booking
  • Programmes, workouts and check-ins
  • Web and mobile instant messaging
  • Professional and client web access

Being built next

  • Deeper nutrition and meal planning
  • Professional-led AI recipe generation
  • Payments, packages and subscriptions
  • Automations and advanced reporting
  • Public profiles and discovery
  • Android release after the iOS product

Simple launch pricing

The full platform. Pay as your client base grows.

Planned monthly launch pricing in GBP, excluding VAT where applicable. Clients are always free. Final billing terms will be shown before paid subscriptions open.

Start here

Free

£0

Up to 2 active clients. Complete product access and no payment card required.

Start free
Independent

Starter

£19 / month

Up to 10 active clients for one independent practitioner.

Founder access
Growing

Growth

£29 / month

Up to 25 active clients with the same complete product.

Founder access
Established

Professional

£39 / month

Up to 50 active clients for a busy independent practice.

Founder access
High-volume

Scale

£59 / month

Up to 100 active clients for an established independent practice.

Founder access

Founder 100

Help shape it. Pay half.

We are building the first Fitterly cohort with 100 fitness, health and wellbeing professionals who want to influence the product around real working days.

100 places · activation begins at launch
1Apply and verify your email to join the queue in order.
2When activation opens, eligible applicants are invited in batches.
3You have 30 days to activate an eligible paid base subscription.
4Unclaimed offers expire and pass to the next professional waiting.

Applications open

Apply for Founder 100.

An application joins the verified launch queue. It does not reserve one of the 100 places.

Protected by rate limiting, duplicate prevention and a hidden honeypot. The 50% Founder discount applies to the then-current price of an eligible base subscription while it remains continuously active. Add-ons, usage charges, payment fees, taxes and separately priced services are excluded. Privacy notice.

Questions, answered plainly

Before you start.

Is Fitterly really free for clients?

Yes. Clients never pay Fitterly to use their account or connect with their professionals.

Can I use Fitterly on my own?

Yes. Fitterly is designed specifically for independent practitioners running their own client business.

Can several professionals support one client?

Yes. A client can connect with several independent practitioners, each through that practitioner’s own separately permissioned business account.

What happens if a client changes trainer?

The client keeps their Fitterly identity. The previous professional retains the records they are required or entitled to keep, while access to the active relationship can end cleanly.

Does a Founder application hold my place?

No. Verified applications join the launch queue. Only an activated paid subscription consumes one of the 100 Founder places.

What does the Founder discount cover?

It covers 50% of the then-current standard price of an eligible Fitterly base subscription while it stays continuously active. It is not a permanently frozen price and excludes separately priced extras.

What if I miss my 30-day invitation?

The offer expires and passes to the next eligible applicant. You can still use Fitterly Free or subscribe later at the standard price.

Are all the features on this page available now?

No. The roadmap above separates working early-access foundations from features being built next. We will not market unfinished modules as complete.